Amer has over 15 years of experience in the Middle East, working in 5* tourism and hospitality destinations, responsible for all recreational, adventure and outdoor activities and events. Managing and developing activations and sites in diverse and naturally hostile environments, from extreme desert to isolated islands.


Directing all the projects from the ground up, including market research and feasibilities, identifying and setting operational policies and procedures, developing financial studies and budget analysis, and coordinating health and safety requirements, in order to meet the expectations of different cultures, clients and VIPs. Amer graduated from the American Academy of hotel management in Jordan, and worked from the bottom up, initially as a lifeguard, up to Area Director of Outdoor Activities for a leading hotel and resort brand in Abu Dhabi.

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+44 (0) 207 2441000

London // Riyadh // Dubai // Seychelles

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