DESTINATIONS & REAL ESTATE

The design, development and management of sports, leisure & entertainment destinations.

EXTREME are experts at creating sustainable sports, leisure and entertainment destinations. As world leaders in our field and recognised for our creative vision and entrepreneurial flair we design, develop and operate large scale outdoor and indoor projects.

 

Underpinned and marketed by our world-famous brand, EXTREME’s offer encompasses a variety of action and adventure experiences that appeal to people of all ages and abilities. Driven by the growth in extreme and adventure sports and the rapid change in consumer demand for more inspiring and experiential based activities EXTREME not only showcases the best of what the sports have to offer but also inspires progression through our Extreme Academy where our world class athletes teach people of all ages and skill sets across each discipline. 

 

Breathing life into under-utilized locations, EXTREME delivers valuable inward investment, job creation and leisure experience offers which significantly enhance the community they are in and help drive engagement and footfall for tourism resorts, mixed use developments and urban regeneration projects.

 

EXTREME works to unlock the full potential of each opportunity, maximise value for all stake holders and with considerable experience in public private partnerships often introduce capital where required.  Services EXTREME delivers include strategy support, feasibility studies, master planning, business planning, design, financial structuring, operational management and marketing.

 

EXTREME’s unique branded offer engages with and supports key government agendas including sport, health, wellbeing education and tourism. Run by a deeply experienced sports and leisure destinations development team our project pipe line includes a significant residential portfolio alongside our core sports and leisure assets.

DESTINATION PORTFOLIO

 

KINGDOM OF SAUDI ARABIA

EXTREME QIDDIYA RIYADH

Alistair Gosling Founder and CEO of EXTREME is an acting board advisor and supporting partner to Qiddiya.

 

Announced by His Royal Highness Mohammad bin Salman, Crown Prince, Deputy Prime Minister, and Chairman of the Council of Economic and Development Affairs and PIF, on 7th April 2017, Qiddiya, is the Sports, Entertainment and Cultural Destination that is being developed on the edge of Riyadh in Saudi Arabia.  

KINGDOM OF SAUDI ARABIA

EXTREME AL SOUDAH

EXTREME was engaged as part of a wider consortium of global consultants to deliver an overall vision and masterplan. EXTREME’s remit was to provide and deliver the following:

 

  • Vision, Concept and Activity Mapping

  • Integrated Conceptual Design

  • Feasibility Study

  • Conceptual Master Plan

  • Strategy and Governance for Development and Operations

  • Procurement Plan for Design & Construction

  • Operations Strategy

 

The project area was 70,000 sq km and project duration was 20 weeks

UNITED KINGDOM

EXTREME DESTINATION WALES

EXTREME Wales is a 900 acres sports and leisure destination located in South Wales.

 

The destination includes a collection of indoor and outdoor action and adventure sports activities alongside 400 holiday lodges with food beverage and targeted retail.

SHEFFIELD, UNITED KINGDOM

EXTREME SHEFFIELD

Extreme Destination Sheffield is a place making mixed use sports, leisure and residential development scheme.

 

Covering 58 acre and with a gross development value of over £170 million this ground breaking project encompasses a collection of sustainable world class EXTREME branded sports and leisure facilities, a range of retail and food and beverage offers,  work and social spaces alongside a hotel and 1665 residential units.

GEORGIA

EXTREME SVANETI

In cooperation with the national and regional government and supported directly by the Prime Minister and a Georgian development partner, EXTREME is driving, implementing and delivering two world class action and adventure sports destinations in Georgia.

 

EXTREME’s unique branded offer and global marketing reach is engaging with and supporting the government agenda which covers sport, health, wellbeing and the overall drive of tourism.

UNITED KINGDOM

EXTREME CIRCUIT OF WALES

The Circuit of Wales is a £425m, 336 hectare multi-purpose infrastructure project located in Wales

 

A Partnership with a local developer and the Welsh government

 

Includes a collection of indoor & outdoor action and adventure.

UNITED ARAB EMIRATES

EXTREME RAS AL KHAIMAH

EXTREME was asked to conduct a 6-week, in-depth adventure destination analysis, covering existing products and recommendations for new products. The aim was to maintain and elevate the Emirate as the leading UAE adventure tourism destination. 

 

  • Delivery of a full inventory and assessment of existing products. 

  • An integrated benchmark assessment of tourism related adventure and extreme destinations, activities and products.

  • Market Potential Analysis of recommended adventure facilities and activities.

  • An investment assessment on each of the recommended adventure facilities and activities.

CHINA

EXTREME DALI

EXTREME DALI is a large-scale sport, leisure and entertainment destination being developed in partnership with Beijing Enterprises Medical and Health Industry Group Ltd. comprising of outdoor and indoor action and adventure sport facilities, nature zones, gravity areas, nature atrium and events space.

 

EXTREME HOTELS

Targeting the millions of people looking for action, adventure and fun, EXTREME Hotels are designed and operated to deliver an immersive experience and optimally service the way of life.

 

Offering management and franchising partnerships with one of the world's leading hotel operators, we work with international property developers and owners to deliver EXTREME's unique offer worldwide.

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