CREATED TO CREATE

DEWALT

 

ENGAGING A NEW AUDIENCE WITH EXTREME CREATIVE STUDIOS.

THE BRIEF: 

EXTREME partnered with DEWALT for another to create a major piece of content!

THE PROCESS: 

We pitched, planned, produced and distributed a major production to help build an association between DEWALT, art and actions sports.

THE RESULT: 

To celebrate Daryl Brown’s World Record that shocked audiences in the MTB community, we created a bespoke sculpture. Combining DEWALT, action sports and art in one edit created a unique composition, one rarely seen in the industry.

 

The sculpture represents elements that extreme sports and DEWALT have in common being speed, movement and strength. The way we expressed these elements was through the simple sweep of steel, textured along its length to add the sense of fast flow. DEWALT has a degree of flow to it to combine with the sense of sport, but also strength and resistance.

 

The action sport sweeps down from the heavier upright of DEWALT, which again has been bolted together to give the sense of the brand physically being a proud supporter of MTB, helping an athlete achieve his dreams of breaking records.

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