JAMES

COOKE-PRIEST

MANAGING DIRECTOR - EXTREME EVENTS

 

James has extensive experience building International event businesses and staging high profile, large scale events, festivals and touring productions throughout Europe, the Middle East, South Africa and Australasia.

In 2004 James launched Taste of London and subsequently managed the international rollout of Taste Festivals through joint ventures and licensees across Europe, South Africa, Dubai, Australia and New Zealand. Taste Festivals has now become the largest series of restaurant festivals around the world.

James swapped gourmet food & wine for exotic and ridiculous cars and became Chief Operating Officer of Top Gear Live in 2007; a touring arena show hosted by the inimitable trio of Clarkson, Hammond & May. The production was a joint venture between Brand Events & BBC Worldwide and toured for 9 years. Mirroring the global success of the TV show, the production performed in 23 cities, 15 countries, across 4 continents, thrilling over 2 million passionate fans.     

  

By 2012 Top Gear Live had become more than just an arena show, launching motoring festivals, filming automotive adverts, TV specials and creating online virals.   

Following Top Gear Live James was the Executive Producer of Fast & Furious Live, working with Universal Studios to create a technologically advanced and spectacular touring area show. A significantly large and complex project, which premiered to a packed O2 Arena before touring Europe through 2018.

With over 15 years’ experience in the major event industry, James has a detailed knowledge of the strategy and process required to take an idea from seed to full execution and thrives on building talented teams to deliver incredible events and experiences.

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