Mountain of Hell is an annual event situated in Les 2 Alpes, France. A real MTB derby starting from Les 2 Alpes glacier, with 2500m descent and a distance of 25km over snow, ice, shingle and rocks.
Mountain of Hell commissioned EXTREME International to drive reach through distribution of content via its UNREEL media platform.
EXTREME's marketing program activated through:
· Bespoke Content Post-production
· Fully Integrated Distribution Strategy