ENGAGING A NEW AUDIENCE WITH EXTREME INTERNATIONAL
To raise brand awareness and align NatWest with the rugby world cup and it’s fans.
EXTREME International activated this through:
AMBASSADORS // INFLUENCERS
STORY TELLING CONTENT PRODUCTION
EXTREME International created stories, produced two films featuring well known rugby celebrities undertaking EXTREME sports activities and we engaged the content with our audience.
We achieved a world record, placed the NatWest brand in front of a new demographic, engaged them with a young audience and presented them in a dynamic, daring way, by associating them with a vibrant and exciting lifestyle.
We drove Natwest across multiple platforms, where our audience engaged and witnessed a world record.
The total amount of views on our digital platforms was driven by fan interactions with EXTREME International and NatWest online. This created interest and helped introduce a new audience to NatWest.
EXTREME International's content creation provided viewers with an opportunity to connect with the rugby celebrities, EXTREME athletes and the NatWest brand.