NATWEST

 

ENGAGING A NEW AUDIENCE WITH EXTREME INTERNATIONAL

THE BRIEF: 

To raise brand awareness and align NatWest with the rugby world cup and it’s fans. 

THE PROCESS: 

EXTREME International activated this through:

 

  • AMBASSADORS // INFLUENCERS 

  • STORY TELLING CONTENT PRODUCTION 

  • DISTRIBUTION SERVICES

 

EXTREME International created stories, produced two films featuring well known rugby celebrities undertaking EXTREME sports activities and we engaged the content with our audience. 

THE RESULT: 

We achieved a world record, placed the NatWest brand in front of a new demographic, engaged them with a young audience and presented them in a dynamic, daring way, by associating them with a vibrant and exciting lifestyle. 

1

2

WORLD RECORD

 

We drove Natwest across multiple platforms, where our audience engaged and witnessed a world record.

+2M

VIDEO VIEWS

The total amount of views on our digital platforms was driven by fan interactions with EXTREME International and NatWest online. This created interest and helped introduce a new audience to NatWest. 

+6.5M

MEDIA REACH

EXTREME International's content creation provided viewers with an opportunity to connect with the rugby celebrities, EXTREME athletes and the NatWest brand.

  • Facebook - White Circle
  • Twitter - White Circle
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Blogger - White Circle
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