EXTREME INTERNATIONAL LANDS MAJOR PROGRAMMING DEAL TO DISTRIBUTE BLUETORCH PROGRAMMING FOR BROADBAND INTERACTIVE GROUP

May 1, 2000


Leading Extreme and Action Sports television distributor Extreme International Ltd. (formerly X-Dream) have signed a long-term television distribution deal with Broadband Interactive Group (BIG), a leading next generation digital media company, to distribute Bluetorch, an action sports show produced exclusively by BIG's Bluetorch network. Under terms of the agreement, Extreme will distribute nearly 200 one-hour Bluetorch television programs internationally. Bluetorch is currently producing five one-hour programs per week of new action sports events and lifestyle shows. Bluetorch TV, which is seen in 70 million homes in the United States via FOX Sports Net, features surfing, skateboarding, wakeboarding, bodyboarding, BMX, motocross, snowboarding and other extreme sports disciplines. The daily program has quickly become the authoritative guide to the action sports world, going beyond traditional event-based coverage to reveal and define the pure action sports lifestyles and attitude.

 

Lloyd Bryan Adams, Chief Operating Officer of US Operations for Extreme comments, "The Bluetorch programming is just about as good as it gets when it comes to extreme sports programming. The show's compelling content and its completely original format is a perfect complement to our existing catalogue of offerings of extreme sports entertainment. We will be able to offer to channels worldwide programming that is fresh, new and extreme. Programmers will not only love the turn around time but the show's outstanding quality too. Literally, BIG has and will continue to film the world's most prominent extreme and action sports events and only days later they will have integrated this fresh content into their shows. Bluetorch's outstanding content and quality of programming is backed by a production team that was recruited by their CEO, C.J. Olivares, former FOX Sports Net Director of Program Development and creator of the "FOX Sports Rush Hour." He has put together the best team of producers, editors and director in the industry. The reason that Bluetorch will succeed is directly related to his guidance and his vast experience in the extreme sports industry".

 

"Extreme International is by far the most impressive extreme sports television distribution and media company in the world and will provide Bluetorch TV with a solid entry into the international television marketplace." said C.J. Olivares, CEO of BIG. "We're excited about our alliance and the opportunity to introduce Bluetorch TV's awesome action sports programming to the world. Bluetorch TV does what no other sports program does, which is put its audience in the shoes of action sports participants who live and breathe the lifestyle."

 

Upcoming episodes of Bluetorch TV will be hosted from a variety of International locations, including Europe, South Africa, Asia and South America.

 

ABOUT BLUETORCH
Broadband Interactive Group's Bluetorch brings the excitement of skateboarding, surfing, snowboarding, bodyboarding, wakeboarding, inline skating, motocross and BMX to more than 56 million participants and fans of action sports, using the most popular mediums. Bluetorch offers daily programming on FOX Sports Net; Internet content, including streaming video, daily updates, hot photos and more; as well as major live events. Bluetorch is committed to core sports-informing participants and fans and letting them express themselves across multiple media.

 

ABOUT EXTREME GROUP
The Extreme Group limited is the holding company for the Extreme Sports Channel, Extreme.com, Extreme International, and the World Extreme Games. Extreme Group Limited was formed in 1995, with the aim of supplying the world's broadcasters with quality television programming. Today we are a very fast growing global media group with a globally expanding Television Network, an internet business, an international television production and distribution company and an events business all detailed below. The Extreme Group has offices in the UK, The Netherlands and USA.

 

Extreme International
www.extremeinternational.com Extreme International has been specializing in the distribution of Extreme Sports programmes for five years and we are now the world's leaders in this area. We have stands at all the major Television Shows and are focused upon the production, distribution, packaging and marketing of Extreme Sports, Adventure Travel, Nature & Wildlife and Technology programming to the television industry.

 

Extreme International Internet Division
We also supply current video content to websites and portals worldwide. As live streaming has developed, Extreme International has secured exclusive internet, broadband and ADSL distribution rights on individual programmes, live events, preparing for the full development of convergence. As well as building an extensive network and database of organisations and web sites looking for channels and video content.

 

Extreme Sports Channel
www.extreme.com The Extreme Sports Channel is a globally expanding 24 hour 7 day a week sports television network that features programmes and live events from the action, adventure and extreme sports genres. It is a joint venture between the Extreme Group and United Pan-European Communications Plc ? UPC (the largest cable operator in Europe, 9M subs). Delivered via a network of satellites, the channel, initially launched in Amsterdam May 1999, is now broadcasting in 4 languages across 14 countries in Europe. Extreme's global channel strategy is to launch the Extreme Sports Channel worldwide. Having very successfully done this in Europe with UPCtv we are close to announcing other deals with operators in the rest of the world. The majority of the Channel's programming is also cleared for Broadband and internet broadcast and this is being developed via www.extreme.com.

 

WWW.Extreme.com
www.extreme.com is the web site address for the worldwide Extreme Sports Channel, also a joint venture with UPCtv and is being run as a separate company. It will enhance the viewers experience of the broadcast channel and act as the portal for the online extreme sports community. Most of the Extreme Sports Channel content is cleared for Broadband and narrow band streaming and www.extreme.com will be the focal point for this. www.extreme.com is also being developed as a fully interactive internet channel, which will be supplied to all new carriage platforms globally thus extending and exposing the brand very rapidly around the world.

 

THE WORLD EXTREME GAMES 2000
The World Extreme Games (WEG). WEG 2000 will be staged as the alternative Olympics in Melbourne, Australia from December 1-3 following on from the Sydney Olympics in September. The World Extreme Games will be a truly global event, providing the best event programming for the Extreme Sports Channel and broadcasters worldwide. The event will include the top extreme sports stars in the world competing for serious prize money. In 2001 the Games will move to Europe in a venue to be announced.

 

For further information, images and interview opportunities contact:

 

Email: enquiries@extremesportscompany.com
Telephone: + 44 (0) 207 244 1000
Website: www.extremesportscompany.com

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