EXTREME SPORTS CHANNEL SKY DIVES TO POLAND

January 1, 2001

Adventure sports channel now available in 17 countries Extreme Sports Channel, the world's first adventure and adrenaline sports service, is now available in Poland. UPCtv and the Extreme Group announced today UPC Telewizja Kablowa has started distributing the Extreme Sports Channel. The channel is part of the basic analogue package of the largest Polish cable operator and will reach a potential audience of more than one million connected households. Poland is the 18th country in which the channel is available.

 

Starting this January the UPC Telewizja Kablowa package of programming is enhanced with four new channels, including the Extreme Sports Channel. The introduction of these changes is part of UPC Telewizja Kablowa's policy to constantly diversify the programming offer addressed to the widest possible audience.

 

The Extreme Sports Channel, a joint venture between Extreme Group and UPCtv, is the world's first television channel dedicated to extreme sports and lifestyle offering 24 hours a day non-stop action from surfing to snowboarding, in-line skating and mountain biking. It is a significant addition to the sports choice available on television, offering more than just sport.

 

"We are pleased to introduce yet another attractive channel to our customers. We continue to offer our viewers a variety of good entertainment satisfying many tastes of our viewers. We believe that Extreme Sports Channel is an excellent addition to our channel portfolio", said Bruce M. Massey, Chief Executive Officer of UPC Telewizja Kablowa in Poland.

 

For Extreme Group, Managing Director Alistair Gosling said: "We are delighted that Polish extreme sports enthusiasts will now be able to watch the top sports from the top extreme sports channel."

 

"We are very pleased to add Poland to the ever growing number of countries that take the Extreme Sports Channel. The fact that the channel is part of UPC Telewizja Kablowa's basic tier means that the channel also reaches the widest possible audience", said Tony Wawryk, Vice President, Sales and Marketing at UPCtv.

 

About UPC Telewizja Kablowa
UPC Telewizja Kablowa is Poland's leading cable operator. It was established in 1989 as Polska Telewizja Kablowa (the name was changed on 26 September 2000). Since 6 August 1999, UPC Telewizja Kablowa has been a subsidiary of United Pan-Europe Communications (UPC), headquartered in Amsterdam. UPC Telewizja Kablowa owns some of the most state-of-the-art broadband networks in Poland. Through them the company offers cable services, as well as a high speed Internet access service introduced in December 2000. With over 1.8 million homes passed, UPC Telewizja Kablowa provides services in eight largest Polish cities and many smaller towns. As of September 30, 2000 UPC Telewizja Kablowa had over one million cable customers.

 

About Extreme Group
The Extreme Group limited is the holding company for the Extreme Sports Channel, Extreme.com, Extreme International, and the World Extreme Games. Extreme Group Limited was formed in 1995, with the aim of supplying the world's broadcasters with quality television programming. Today we are a very fast growing global media group with a globally expanding Television Network, an internet business, an international television production and distribution company and an events business all detailed below. The Extreme Group has offices in the UK, The Netherlands and USA.

 

Extreme Sports Channel
www.extreme.com The Extreme Sports Channel is a globally expanding 24 hour 7 day a week sports television network that features programmes and live events from the action, adventure and extreme sports genres. It is a joint venture between the Extreme Group and United Pan-Europe Communications Plc ? UPC (the largest cable operator in Europe, 9M subs). Delivered via a network of satellites, the channel, initially launched in Amsterdam May 1999, is now broadcasting in 4 languages across 14 countries in Europe. Extreme's global channel strategy is to launch the Extreme Sports Channel world wide. Having very successfully done this in Europe with UPCtv we are close to announcing other deals with operators in the rest of the world. The majority of the Channel's programming is also cleared for Broadband and internet broadcast and this is being developed via www.extreme.com.

 

www.extreme.com
www.extreme.com is the web site address for the worldwide Extreme Sports Channel, also a joint venture with UPCtv and is being run as a separate company. It will enhance the viewers experience of the broadcast channel and act as the portal for the online extreme sports community. Most of the Extreme Sports Channel content is cleared for Broadband and narrow band streaming and www.extreme.com will be the focal point for this. www.extreme.com is also being developed as a fully interactive internet channel, which will be supplied to all new carriage platforms globally thus extending and exposing the brand very rapidly around the world.

 

Extreme International
www.extremeinternational.com Extreme International has been specializing in the distribution of Extreme Sports programmes for five years and we are now the world's leaders in this area. We have stands at all the major Television Shows and are focused upon the production, distribution, packaging and marketing of Extreme Sports, Adventure Travel, Nature & Wildlife and Technology programming to the television industry We also supply current video content to websites and portals world wide. As live streaming has developed, Extreme International has secured exclusive internet, broadband and ADSL distribution rights on individual programmes, live events, preparing for the full development of convergence. As well as building an extensive network and database of organisations and web sites looking for channels and video content.

 

Extreme International Internet Division
We also supply current video content to websites and portals world wide. As live streaming has developed, Extreme International has secured exclusive internet, broadband and ADSL distribution rights on individual programmes, live events, preparing for the full development of convergence. As well as building an extensive network and database of organisations and web sites looking for channels and video content.

 

ABOUT UPCtv
UPCtv, based in Amsterdam, is the channel creation, marketing and distribution arm of United Pan-Europe Communications (UPC). UPCtv offers a bouquet of quality special interest channels to UPC and non-UPC cable and DTH operators throughout Europe. In 1999 UPCtv launched six channels, which are distributed in a number of European countries, Extreme Sports Channel (a joint venture with Extreme Group), Film1, Club, Sport1, Avante and Reality TV (a joint venture with Zone Vision). Two more channels, Innergy and Expo 24x7, launched last year.

For further information, images and interview opportunities contact:

 

Email: enquiries@extremesportscompany.com
Telephone: + 44 (0) 207 244 1000
Website: www.extremesportscompany.com

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