EXTREME INTERNATIONAL AND EINSTEIN GROUP AGREE A THREE YEAR DISTRIBUTION CONTRACT FOR EINSTEIN.TV CONTENT

February 15, 2002

Extreme International and Einstein Group Plc. have signed a three-year distribution contract for the einstein.tv programming library.

 

In addition to it's existing library, einstein.tv has produced in the region of 100 hours of cutting edge science and technology content, with at least another 100 hours due to be produced during 2002. The content covers 4 strands - Space, Technology, Earth Science and Life Science, and will be offered to broadcasters as edited half hour programmes, 5 minute segments, or programme clips. The material will be available as branded einstein.tv content with hosted links, or un-branded to be tailored to local broadcaster requirements. Ben Barrett, Director of International Sales at Extreme International said "We are delighted to have signed the Einstein.tv programming, and see this as a valuable development of our existing technology catalogue. I am confident that with the quality of the Einstein.tv content, and the flexible approach we are taking to distribution, we will be able to offer broadcasters a very appealing product".

 

Louise Cottrell, Commercial Director of Einstein.tv said, ""We are very pleased to be working with Extreme International and see this relationship as a great opportunity to enter the programme sales market with our new and innovative science reports and to take full commercial advantage of einstein.tv's 100% original programming library".

 

Extreme International will be launching the Einstein.tv content at the forthcoming MIP TV market in Cannes, April 15th-19th. (stand 12.10)

 

About Einstein Group

Einstein Group plc, founded in 1999, is an international multi media group with offices in London, Berlin, and Bristol. The Group floated on the Alternative Investment Market (AIM) in March 2000. Einstein Group comprises the following companies: Einstein TV Ltd - this company represents the Group's international TV channel and web brand, einstein.tv which is dedicated to science and technology. It is a platform for the Group to develop transactional and interactive services alongside broad based education and entertainment activities; Intellectual Leisure Ltd holds a five year contract with the Classical World Chess Champion, Vladimir Kramnik and will be organising key chess tournaments and competitions including the 'Brains in Bahrain' tournament this October, when Kramnik will play the World's most powerful computer. In addition, einstein.tv will be providing innovative and exciting programming relating to chess worldwide; Einstein Entertainment, the TV programme productions division of the Group, develops and produces a wide range of factual and entertainment based programmes which are commissioned by broadcasters in the UK and overseas; Einstein Consulting Ltd is the consultancy division which specialises in providing project management and media and broadcasting consultancy services to leading media companies worldwide.

 

For further information, images and interview opportunities contact:

 

Email: enquiries@extremesportscompany.com
Telephone: + 44 (0) 207 244 1000
Website: www.extremesportscompany.com

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