EXTREME HITS THE BIG FIVE 0

April 15, 2002

Extreme Sports Channel celebrates availability in fifty countries and anounces new athletic sponsorship deals.

The Extreme Sports Channel is pleased to announce continuing expansion across Europe, bringing the total number of countries receiving the channel up to fifty additionally the channel has announced the sponsorship of new athletes in the fields of wakeboarding and surfing.

 

Brothers Nick and Julz Heaney are the first wakeboarders to join the prestigious ESC team. Nick, who won gold at the first stop of the European Wakeboard Tour in Italy said, "We watch the channel a lot when we're in Europe and hear so many people raving about it, so to be a part of that is great." Welcome additions to the surfing team are Robyn Sunshine Davies, 26, and Reuben Ash, 14. Robyn is the four times ladies English Surf Champion who also currently holds third position on the World Qualifying Series, the highest ever ranking achieved by a British female, while Reuben is a star of the junior surfing circuit and is widely tipped to be a future champion of the international scene.

 

The new sports sponsorship deals commemorate Extreme Sports Channel breaking the half century barrier with new deals struck with Telia Stofa A/S, one of Denmark's leading cable operators and in Finland, via Suomen 3KTV and Turun Kaapelitelevisio Oy.

 

Expanding the reach of Extreme Sports Channel eastwards, the channel is now featured on ZAO Kosmos TV and ZAO Comcor TV systems in Russia. In May, the channel also launched on cable systems SIA FAO in Latvia, ET Super Max in Bulgaria, UAB Trigeris, UAB Kabeliniai, Salmija Ltd. and Kelmes Kabeline Televizija in Lithuania, all in their respective basic tiers.

 

Al Gosling, CEO Extreme Group, says "Breaking the 50 countries barrier is a serious mile stone for us: it is due to the hard work and dedication of everyone here and the massive popularity of action sports. It really shows the channel has massive potential world wide and crosses all cultural boundries. It is proof that this is what people want."

 

Further Information

 

Extreme Group Ltd.
Extreme was founded by Al Gosling in 1995, with a passion for the action sports space and the aim of supplying the world's broadcasters with quality television programming. Today, The Extreme Group is a fast growing collection of companies focused on the Ex Brand and the action sports space. The Extreme Group (www.extreme.com/group) has offices in the UK, The Netherlands & USA.

 

Extreme Sports Channel

Extreme International
Extreme International (www.extremeinternational.com) has been specialising in the distribution and production of Extreme Sports programmes for seven years and are now the world's leaders in this area. We take stands at all the major Television Shows and are focused upon the production, distribution, packaging and marketing of Extreme Sports, Adventure Travel, Nature & Wildlife, Music and Technology programming to television channels globally.

 

WWW.Extreme.com
www.extreme.com is the web site address for the Extreme Sports Channel, run as a separate company. It enhances the viewers experience of the broadcast channel giving schedules information, programme details and advice on how to get connected to the channel. It acts as a portal for the online extreme sports community offering competitions, free give aways, an online shop with great bargains and up to date news.

 

For further information, images and interview opportunities contact:

 

Email: enquiries@extremesportscompany.com
Telephone: + 44 (0) 207 244 1000
Website: www.extremesportscompany.com

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