EXTREME, the lifestyle brand with serious attitude, today announces the arrival of its new range of drinks across 600 Tesco stores, via its licensee Vimto.
This deal sees the EXTREME brand within the grocery retail environment for the first time, leveraging its loyal following of athletes, ambassadors and fans.
EXTREME is all about supporting the sports and riding harder, faster, longer. The new drinks range encapsulates the company's brand values and allows fans to enjoy their adrenaline-packed lifestyle whatever they may be doing.
EXTREME SPORT is a tropical flavoured isotonic sports drink that contains glucose and dextrose, and helps to replenish lost fluids and carbohydrates comes in a clear bespoke brand embossed 500ml RTD bottle that has great shelf stand out.
EXTREME ENERGY a fully loaded carbonated energy drink, is available in a black 500ml RTD bottle and contains caffeine, taurine, glucosamine and vitamins delivering that much-needed energy on the go.
Alistair Gosling, CEO, EXTREME, comments, "EXTREME is a fast growing brand within the licensing industry that has a dedicated following who are looking for products that suit their 'full-on' lifestyle. Working with Vimto we are incredibly pleased to have bought the first EXTREME licensed product to the grocery market. We are working with a range of licensees on additional EXTREME products across other categories and will be announcing more deals and extending the EXTREME product range soon."
To support sales of the new EXTREME energy drinks range the EXTREME is running competitions across is 490,000 face book fans, supporting 78 sponsored athletes and running an event sponsorship and sampling campaign across 58 events this summer.
Notes to Editors:
For further information please contact:
Sara Wingrove or Lauren Skeath at miPR
Tel: +44 1494 775250
The EXTREME brand is rooted in the 'Do It Yourself' counterculture of surf, skate, snow and punk rock and resulted in the launch of The Extreme Sports TV Channel across the world in 1999. With support from its fans, 60 brand Ambassadors plus its Events and filming projects at its core, EXTREME has grown rapidly and today operates as a licensing and franchising company developing the EXTREME brand beyond its roots in TV.
EXTREME's raison d'etre is to inspire its ambassadors and fans; create awesome events and filming projects plus deliver great social media, TV content, consumer insights, trend led creative assets to ultimately drive demand for the brand and support its licensees. Via licensing partners EXTREME deliver distinctive products and experiences across hotels, resorts, drinks, fashion, men's grooming, electronics, apps & gaming.
It is opening a 209 bedroom EXTREME Hotel and Resort in Sochi in 2014 in partnership with Interros, one of Russia's largest property companies. Plus it has bought the brand to the retail environment with Vimto, a leading drinks company, with its EXTREME Energy and EXTREME Sport drinks range.