New athletes on board with EXTREME

April 8, 2014

EXTREME, today announces nine new athletes, artists and musicians to join the existing roster of 63, further strengthening the brands core commitment to support the sports, athletes and events.

 

Riding into the world of EXTREME is the well-respected M.C and BMXer Sebastian Hejna who joins as team manager, as the only person in the world to do a double barrel roll may have some tips to pass on!

 

Jack Clark, a BMXER with serious flair, has been a finalist in the Simple Sessions for three years running and will be showcasing one of his favourite tricks 'Down Side Smith' at events this year including the BMX Park Series in Cornwall.

 

Freestylist, Daryl Brown, currently ranked 25th in the world, joins the EXTREME Mountain Bike team and aims to break the Guinness World Record for the highest ramp jump by bicycle, whilst downhill MTB rider, Olie Burton, with three UK titles and 6th place in the National Championship, adds experience and tenacity to EXTREME.

No core event would be complete without music and Neil Navarra joins as the new EXTREME music ambassador manager. As a DJ, Neil has spent more than 12 years headlining some of the biggest national events and has worked with numerous brands throughout his career, including Skull Candy. 

 

Entering into a new category, EXTREME, are adding a creative touch with their new paint collective who have already created a unique graffiti mural as well as being active on the blog. The collective comprises of renowned tattoo artist Rob Vonrann, clothing expert Jason McQuillen and award winning artist Jme Holmes.

 

EXTREME's new team members can be seen at events throughout 2014 including Extreme Abandoned, Gap Nation Freestyle, Vert and King Of Concrete to name but a few.

 

For further information please contact: 

Sara Wingrove or Lauren Skeath at miPR
Tel: +44 1494 775250 
Email: firstname.lastname@mi-pr.co.uk

 

Notes to Editors: 

About EXTREME 
With support for the sports, our athletes, our fans and events at the core EXTREME has grown rapidly, and now operates as a brand management and licensing company developing the brand beyond its roots in TV. We build strategic licensing relationships with companies that want to drive growth through distinctive products, services or experiences that are edgy and youth appropriate. Please visit: www.extremesportscompany.com; or facebook/Extreme; @ExtremeOfficial; Covanaut.com to see where our community engages with our latest news, content and way of life. 

 

The Brand 
Unapologetic, irreverent and anti-establishment, EXTREME is the lifestyle brand with serious attitude. 

 

Brand Heritage 
In 1998 Al Gosling realised that a massive part of youth culture had been ignored by mainstream media. From this insight he had the vision to create the EXTREME brand and launched The Extreme Sports TV Channel in over 60 countries in 1999. Today the Channel broadcasts 24 hours a day, seven days a week, 365 days a year to millions of consumers. The associated website Extreme.com is a leading provider of action sports videos.

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