EXTREME Set To ‘Stand Out’ From The Crowd!

October 17, 2014

Offering two free EXTREME Drift Allstars tickets for everyone attending BLE, EXTREME the famous unapologetic, irreverent and anti – establishment brand with serious attitude, will be creating waves at BLE with a stand like no other! Staying ultimately true to EXTREME’s "No Tomorrow" approach and ethos, their booth will encompass action sports, music, motor sports, street art and fashion. With a 890bhp grand prix drift car and two freestyle motox bikes hanging in the main hall and BMX bikes, surfboards, snowboards, video gaming and table tennis on stand, the EXTREME team are not planning to hide in the background!

 

The two FREE tickets are to enjoy the thrill and adrenaline rush of a full throttle, action packed 2015 EXTREME Drift Allstars UK Grand Prix weekend live and the opportunity for two lucky winners to travel in style on an all-expenses paid trip to a European stop. All you have to do is head to the EXTREME stand located at R100 upstairs in the Brands & Lifestyles Zone and drop your business card in the stack of tyres.

 

Feeling lucky? If that wasn’t enough you can compete to win a full drift driving experience by racing for the fastest track time of the show on one of the GT/Rally and drift rig simulators.

 

To recharge your batteries, chill out watching some of EXTREME’s athletes in action on screen, take a seat on the giant EXTREME Skate Throne, or even challenge a friend to a game of table tennis.


Notes to Editors: 
To set up a meeting with Al Gosling, Founder and CEO, or Natalie Horne, Licensing Director, please contact Sara Wingrove at miPR on Tel: 01494 775250 or sara.wingrove@mi-pr.co.uk


About EXTREME 
The EXTREME brand is rooted in the 'Do It Yourself' counterculture of surf, skate, snow and punk rock and resulted in the launch of The Extreme Sports TV Channel across the world in 1999. With support from its fans, 60 brand Ambassadors plus its Events and filming projects at its core, EXTREME has grown rapidly and today operates as a licensing and franchising company developing the EXTREME brand beyond its roots in TV. 

EXTREME’s raison d’etre is to inspire its ambassadors and fans; create awesome events and filming projects plus deliver great social media, TV content, consumer insights, trend led creative assets to ultimately drive demand for the brand and support its licensees. Via licensing partners EXTREME deliver distinctive products and experiences across hotels, resorts, drinks, fashion, men's grooming, electronics, apps & gaming.

It is opening a 209 bedroom EXTREME Hotel and Resort in Sochi in 2014 in partnership with Interros, one of Russia's largest property companies. Plus it has bought the brand to the retail environment with Vimto, a leading drinks company, with its EXTREME Energy and EXTREME Sport drinks range.

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