STANLEY

2017/ 18

 

ENGAGING A NEW AUDIENCE WITH EXTREME

THE BRIEF: 

EXTREME partnered with STANLEY for 2017 and 2018.

THE PROCESS: 

Over the year we launched our marketing service involving ambassador sponsorship, event activation, content production and distribution on our media network.

  • ​8 x Sponsored STANLEY & EXTREME athletes in the MTB, BMX, snowboard & skate disciplines.

  • STANLEY activation zone at both summer and winter DEW Tour in Long Beach, LA and Breckenridge, Colorado. 

  • 1 x 360 production featuring number 1, freeride world champion, STANLEY & EXTREME athlete, Nicholi Rogatkin. 

  • 1 x Sponsored construction crew.

THE RESULT: 

Through expanding the overall program we added additional sports, ambassadors, events and content to further build the connection to the STANLEY brand and generate sales. A renewed contract for 2018/19.

+365K

2

VIDEO VIEWS

+2.6M

MEDIA REACH

+14K

ENGAGEMENTS

EXTREME // STANLEY

ATHLETES

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