STANLEY

BLACK & DECKER

2016/17

 

ENGAGING A NEW AUDIENCE WITH EXTREME INTERNATIONAL

 
STANLEY BLACK & DECKER needs little introduction being one of the world’s most innovative and recognised companies that owns many of the world’s leading tool
brands.
 
THE BRIEF: 

Introduce STANLEY, BLACK + DECKER and DEWALT to a younger demographic to drive brand recognition and increase sales. 

THE PROCESS: 

EXTREME designed and delivered a 6 month marketing program that included: 

  • Usage rights to the EXTREME brand 

  • Sponsorship of 21 athletes & 5 event properties 

  • The creation of 4 story-led films 

THE RESULT: 

Shortlisted for the Sports Business Awards 2017 the partnership saw STANLEY BLACK & DECKER’s brands aligned with action sports, recieve millions of impressions, connect with millions of new fans and experienced an increase in product sales. 

Contract renewed for STANLEY, BLACK + DECKER, DEWALT and two new brands, FACOM and MAC TOOLS for 2017. 

+24M

VIDEO VIEWS

 

Video was a key factor in driving success. 

+102M

MEDIA REACH

3,809 branded posts were generated by EXTREME International and our ambassadors delivering 102M impressions.

+1.1M

VIDEO ENGAGEMENTS

 

Highly engaged fans shared and commented on branded posts.

Key to generating campaign interactions were EXTREME athletes, accounting for over 54%.

  • Facebook - White Circle
  • Twitter - White Circle
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Blogger - White Circle
EXTREME - iconic global action sports lifestyle brand

+44 (0) 207 2441000
enquiries@extremeinternational.com

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