ENGAGING A NEW AUDIENCE WITH EXTREME INTERNATIONAL
The Brits Laax is the annual British Snowboard and Freeski Championship, which combines an end-of-season party atmosphere with freestyle skiing and snowboarding contest. EXTREME’s main objective was to promote the event in order to raise awareness worldwide.
EXTREME’s marketing program activated this through:
Ambassadors // Influencers
EXTREME International delivered a massive coverage and engagement throughout its social media platforms.
We exposed The Brits across EXTREME International's fanbase, providing the perfect platform for our audience to view content from the event. We delivered content covering both skiing and snowboarding competitions.
Live stream’s, content production, social media stories and still photograph’s were a key driver in attaining reach on our digital platforms. With our growing fan base we were able to push The Brits related content further and expose the event to a young demographic.
Through our Livestreams we offered the opportunity for our fans to interact with athletes competing at The Brits. This drove interest in EXTREME International's content, introducing our fan base to the event and increase their event attendees for next year.